Bike promotion campaign

An active mobility challenge, ready to run.

A one-month initiative in April, May, June or September. Residents or employees leave the car and travel by bike. A public-transport option can be added. They pay nothing.

Increase cycling, and see where people actually ride.

The challenge is designed for municipalities and can be run in the same format by companies that want to introduce tomorrow's mobility to their teams.

  • Increase the cycling modal share of the municipality or the company
  • Map the bike routes people actually use
  • Participants leave the car and travel by bike
  • Optional public-transport track
  • One month: April, May, June or September
  • Around CHF 79 per bike, all inclusive. Price on request. Participants pay nothing.

How the challenge is organised.

The municipality or company

  • Decides the scale: how many bikes, and whether public-transport passes are included
  • Organises an opening ceremony and a closing ceremony
  • Handles promotion and media coverage

Residents or employees

  • Pick up their bike at the opening ceremony
  • Accessories available: luggage-rack basket, child seat, and child trailer
  • Bring their own bike helmet
  • Leave the car and travel by bike, with an optional public-transport track
  • Keep a travel diary
  • Return the bike at the closing ceremony, or continue with a Torks subscription

Torks

  • Manages registrations on a dedicated page
  • Supplies the bikes and attends the opening ceremony
  • Provides the travel diaries
  • Repairs bikes during the challenge if needed
  • Collects the bikes and attends the closing ceremony
  • Remains available to the media

The challenge in La Chaux-de-Fonds.

Let's plan your challenge.

Tell us about your municipality or company, the month you have in mind, and how many bikes you need. We'll get back to you within one business day.

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Send us a message

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